China National Publications Import & Export Corp. Ltd., Xi'an Branch is a central cultural enterprise based in Shaanxi engaged in import-export trade and cultural services. It is a state-owned wholly-owned subsidiary and regional representative in the western area of China National Publications Import & Export (Group) Corporation, which is a member of China Publishing Group Corporation.

The vanguard in serving the advancement of science and education for national development.

The guardian of cultural security.

The bridge promoting international exchanges.

The pioneer leading industry development.

To become a cultural organization where all employees feel happiness and pride. 

To become a culturally influential and iconic enterprise in Shaanxi. 

To become an important development fulcrum in the west for China Publishing Group Corporation and China National Publications Import & Export (Group) Corporation.